A crackdown on Google election ads to ensure transparency


The silicon valley behemoth Google announced that it will be bar election ads utilizing public voting historyand political associations. This move is a result of growing pressure on social networking platforms over the management of political advertising in the run-up to the U.S presidential elections.




Earlier, the verified political advertisers were able to serve ads using data obtained from the conduct of users, such as browsing activity, personal preference. This helped to classify voters and serve them manipulative ads.  Advertisers could also upload information, such as the voting file lists, to target ads to an identical-looking audience, which expresses similar behavior to those in the data. However, this changes with the new election ad policy adopted by Google.

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